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Creative - Apr 22, 2008 9:23 - 1 Comment

The Difficulties of Starting To Blog

Sometime between 1996 and 1997 I started my first blog. Back then the term blog had not been coined yet and software applications to manage your postings were non-existent. If you wanted to blog you had to find your own server, design your own pages and post them day-by-day. It was a long and difficult process, but somehow it made a difference when you got the first email from a reader. It was even more thrilling when you found out that they had been reading your blog for some time. Now, over a decade later, I’m going to give it another try. Continue…

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Social Media - Jun 24, 2008 8:50 - 1 Comment

Social Media and the Enterprise

I work on the agency side of the business, which means I’m the guy trying to convince the other side of the marketing world to loosen up and start talking with their customers. It’s easy enough for me to say, right? My job as a marketer is to come up with the big dreamy idea and tell our clients it’s going to be spectacular. Nervous about their job, most clients back off and forget about the latest, and still untapped, world of social media.

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